Founder of the Sari Santos Agency, an international marketing and branding agency based in Brazil.
Sari Santos is a journalist by nature, a strategist by choice, and an entrepreneur by persistence.
With 8 years of experience in marketing for international trade, she has built her career by connecting communication, positioning, and market vision to help technical companies become clearer, more relevant, and more desirable brands.
Founder of Sari Santos Agency, she works with B2B businesses, especially within the foreign trade industry, translating complex topics into narratives that build authority, trust, and real connection with the right audience.
Her background includes Journalism, Advertising, and MBAs in Marketing, Strategy, Innovation, Branding, and Artificial Intelligence. But her strongest mark lies in the way she sees people and businesses: no brand becomes strong by trying to look like everyone else.
Creator of the Radar Theory, Sari believes that positioning is not about showing up more, but about being perceived in the right way. For her, marketing is less about formulas and more about truth, perception, context, and the courage to own a distinct place in the market.