Debbie Frickey
President, Vladimir Jones
Interview
Debbie Frickey, President, Vladimir Jones, a full-service advertising company.
Debbie joined the agency in 2002, starting as leader of account services before becoming president in 2014. She now leads all work for the agency’s accounts, driving realization of client brand potential and business goals. During her tenure with the agency, Debbie has helped acquire national and international clients such as the Colorado Tourism Office, United States Olympic & Paralympic Museum, BOK Financial, Xcel Energy, Black Hills Energy, Western Union and Centura Health. She provides strategic support to the agency’s broad array of advertising clients and her varied background includes extensive work in tourism, attraction and hospitality, as well as energy and health care industries. A partner in Vladimir Jones, Debbie is responsible for the day-to-day business operations of the company and leads the agency’s investment in quality ideas. She ensures that the agency’s reputation is well positioned for long-standing client relationships and future growth. Debbie sits on the 4A’s Women’s CEO forum and has served in various leadership positions for National Charity League.
Vladimir Jones is a full-service, 100% women-owned, proudly independent agency, founded in Colorado in 1970, with two Colorado-based offices. Our independence gives us an advantage over many other agencies in that we focus all of our efforts on making the right business decisions for the achievement of our clients’ goals while simultaneously investing in our agency team of 60+ people to help them exceed their personal career goals.
This approach to client and agency relationships—which we call brand altruism—manifests in our long-term focus. We never do anything for the short term alone, but instead, we take the long view in everything we do. We approach all business challenges by focusing on the “why” behind the “what,” and on how we can influence customer behavior through an impact-focused approach to brand awareness and performance campaign strategies.